How Colours Affect the Purchase? - The Role of Colour in Marketing

How Colours Affect the Purchase? - The Role of Colour in Marketing

This infographic reveals the colour psychology of customers for a running or new business theses questions should, obviously, raised in minds while designing the product:

Which colors to be used for branding and marketing?

How to select them?

Do they impact the way visitors perceive the brand?


The infographic also describe how color psychology influences purchasing. Visual cues help drive buying behavior, and color is the most persuasive element: 85% of shoppers say color is a primary reason why they buy a particular product.

Posted Infographic in Business
Login InOR Register